Technology / Software

There is a lot of buzz around SaaS (software-as-a-service).  It is also known as the “cloud”, but has been referred to as ASP, hosted solution, and many others over the years.  The most recognizable SaaS company that was founded back in 2000 was Salesforce.com where their “no software” logo was plastered everywhere. Over the past two […]

Operating a SaaS business is quite different than a traditional business. Terms such as EBITDA and Net Income are important, but take a back seat to more creative metrics like ARPU, ARR, MRR, LTV, Churn, and CAC.  These metrics really drill down into the overall financial trajectory of your business.  In my opinion, having led