Share on linkedin Share on twitter Share on facebook If you are planning on traveling overseas for business, I highly recommend the book – Kiss, Bow, or Shake Hands, the 2nd edition by Terri Morrison and Wayne A. Conaway. It is a must-have reference for proper international business protocol, and will provide you a better understanding […]
Business Abroad, This is Your Guide Read More »
I recently finished reading a book on International Marketing called International Marketing Strategy: Analysis, Development, and Implementation by Doole, I, Lowe, R. & Kenyon, A. Due to the fact that markets have become increasingly global, many of the businesses I work with are finding the need to expand to international markets to compete in their
International Marketing Strategies Read More »
In last week’s post on part I of foreign market entry, I discussed the steep learning curve involved. Since I covered internal analysis last week, I will go over the importance of the external analysis in this post. The external analysis typically consists of a foreign market and cultural assessment, along with determining the best entry
Before Expanding to a Foreign Market-Part II Read More »
There is a steep learning curve that comes with the decision to expand to a foreign market. These include understanding the cultural norms, dealing with the potential language barrier, and in some cases, preparing to adjust your basic business practices. The very first thing I do with the companies I work with is perform an
Before Expanding to a Foreign Market-Part I Read More »