Share on linkedin Share on twitter Share on facebook If you are planning on traveling overseas for business, I highly recommend the book – Kiss, Bow, or Shake Hands, the 2nd edition by Terri Morrison
Share on linkedin Share on twitter Share on facebook I recently finished reading a book on International Marketing called International Marketing Strategy: Analysis, Development, and Implementation by Doole, I, Lowe, R. & Kenyon, A. Due
Share on linkedin Share on twitter Share on facebook In last week’s post on part I of foreign market entry, I discussed the steep learning curve involved. Since I covered internal analysis last week, I will
Share on linkedin Share on twitter Share on facebook There is a steep learning curve that comes with the decision to expand to a foreign market. These include understanding the cultural norms, dealing with the
