There is a lot of buzz around SaaS (software-as-a-service). It is also known as the “cloud”, but has been referred to as ASP, hosted solution, and many others over the years. The most recognizable SaaS company
Operating a SaaS business is quite different than a traditional business. Terms such as EBITDA and Net Income are important, but take a back seat to more creative metrics like ARPU, ARR, MRR, LTV, Churn,