Share on linkedin Share on twitter Share on facebook Today, more than ever, companies have to incorporate a social media business strategy. This has certainly transitioned from an optional luxury to an absolute necessity for staying
Share on linkedin Share on twitter Share on facebook Who is tired of customer-service no longer answering the phone? Or worst yet, staying on hold for 10 minutes while you navigate a never ending loop
Share on linkedin Share on twitter Share on facebook In today’s business ecosystem where the landscape is continuously evolving, with new technologies emerging and market dynamics shifting at an unprecedented pace, one fundamental principle remains
Share on linkedin Share on twitter Share on facebook I recently finished reading a book on International Marketing called International Marketing Strategy: Analysis, Development, and Implementation by Doole, I, Lowe, R. & Kenyon, A. Due
Share on linkedin Share on twitter Share on facebook As I mentioned in the article Tips to Successful Selling , it is very important for a salesperson to listen more than they speak as this is
Share on linkedin Share on twitter Share on facebook One of my favorite books on acquiring customers is the Blue Ocean Strategy by Kim/Mauborgne. The book explains a necessary strategic shift in focus from competitors
Share on linkedin Share on twitter Share on facebook Marketing is a critical component to any business and should be in sync with sales. Early on in my career, I honestly didn’t understand the value
Share on linkedin Share on twitter Share on facebook I spent most of last week in a very intense contract negotiation. In the end, I seem to be getting most of what I desired, and
Share on linkedin Share on twitter Share on facebook Recently I did a workshop on Defining Your Value Proposition for some business students from Xavier University. I have done similar workshops for my clients previously,
