Share on linkedin Share on twitter Share on facebook Today, more than ever, companies have to incorporate a social media business strategy. This has certainly transitioned from an optional luxury to an absolute necessity for staying
Share on linkedin Share on twitter Share on facebook Who is tired of customer-service no longer answering the phone? Or worst yet, staying on hold for 10 minutes while you navigate a never ending loop
Share on linkedin Share on twitter Share on facebook In today’s business ecosystem where the landscape is continuously evolving, with new technologies emerging and market dynamics shifting at an unprecedented pace, one fundamental principle remains
I recently finished reading a book on International Marketing called International Marketing Strategy: Analysis, Development, and Implementation by Doole, I, Lowe, R. & Kenyon, A. Due to the fact that markets have become increasingly global,
As I mentioned in last month’s Tips to Successful Selling , it is very important for a salesperson to listen more than they speak as this is a major part of building trust and rapport in
One of my favorite books on acquiring customers is the Blue Ocean Strategy by Kim/Mauborgne. The book explains a necessary strategic shift in focus from competitors to alternatives and from customers to non-customers. I understand
Share on linkedin Share on twitter Share on facebook Marketing is a critical component to any business and should be in sync with sales. Early on in my career, I honestly didn’t understand the value
I spent most of last week in a very intense contract negotiation. In the end, I seem to be getting most of what I desired, and the other party seems pretty content with what was
Recently I did a workshop on Defining Your Value Proposition for some business students from Xavier University. I have done similar workshops for my clients previously, as this is a topic I really enjoy speaking
